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Social Media Policy

Social media offers opportunities to connect with our users. The Cary Memorial Library uses various forms of social media and encourages staff to engage in responsible and productive online conversations.

These guidelines apply to the participation in Library-sponsored social media by the public and all employees of the Cary Memorial Library (CML). Social media includes any tool for online publication and commentary.

Social Media Working Group

The Social Media Working Group, comprised of representatives from the various Library departments and a member of the library administration, will establish, update, and manage the Cary Library social media sites. The charge of this group is to:

  • Evaluate new and emerging social media platforms and make recommendations for CML participation
  • Set up and administer these sites as per established CML Social Media guidelines and style manuals
  • Ensure that sites are kept up to date and responsive to user needs by posting regularly
  • Maintain a consistent, positive, professional, creative, and responsive voice in these spaces
  • Work through any issues or problems associated with these evolving communications platforms

Guidelines for Content

Cary Library social media posts will:

  • Be accurate
  • Be respectful
  • Reflect the mission and vision of the Library
  • Protect the privacy of both public and staff
  • Respect copyright and public records laws

Cary Library may “like”, “follow”, and “share” other social media sites as appropriate. The Library will primarily follow:

  • Library-related sites
  • Authors and book-related sites
  • Town of Lexington sites and community businesses, groups, and public individuals (in certain situations)

Note: Cary Library will not tag photos or otherwise share identifying information of any patrons appearing in posts or photos.

When interacting with the public, the Library:

  • Seeks to promote community engagement and discussion
  • Is not responsible for the content of public comments
  • Is not obligated to, but reserves the right to delete offensive, abusive, or inappropriate comments
  • Will not engage in discussion of a religious, political, or personal nature
  • Reserves the right to edit or modify any postings or comments for space or content, while retaining the intent of the original post

When interacting with the Library, the public user:

  • Is encouraged to engage in discussion with the library
  • In posting to Library social media, abides by all library policies
  • Should report offensive, abusive, or inappropriate content to the library, for review and possible removal
  • May be blocked from commenting on Library social media due to repeated offensive, abusive, or inappropriate comments, at the discretion of the Social Media Working Group
  • Should follow the library’s Rules of Behavior and Internet Use policies

Library social media posts are a matter of public record and are retained as per the Town of Lexington’s Social Media Document.

Policy approved by Library Board of Trustees – 07/25/2016